Marketing is one of the most important parts of growing a business. A product of the best quality has zero value if people don’t know about it or are not talking about it.
There are various ways to leverage marketing to organically grow your reach and boost sales. This is just what we do at Haris & Co, the best email marketing company in Kerala. We believe that E-mail marketing is one of the best ways to increase the cyber presence of your brand and keep the engagement high.
Let us now look why it’s one of the best ways to grow and where you can get the best results.
In E-mail marketing, we send customized personal messages to customers educating them to discounts, offers, and loyalty rewards persuading them to choose our brands over others. The customers feel a sense of gratification on receiving personal, custom messages that make them feel special. This can improve the brand value in their eyes and respect.
The reason E-mails are compelling is that it forces the user to take an action. The E-mail will sit unread in their inbox until it is read or opened. This is psychologically very persuasive and yields the best result. It is in fact so effective that a 2015 study by U.K based Direct Marketing Association (DMA) found that on average for every $1 spent, the return on investment (ROI) was $38.
This is a testament to how valuable E-mail marketing is if used wisely.
Adhere to legal guidelines when sending emails to potential customers and make custom emails to each demographic and different target audience. Remember to not send the same E-mails repetitively as this can cause a loss of interest and cause them to unsubscribe from your E-mails. They have trusted you with their E-mail addresses, do not abuse that trust. Send mails only when necessary and when you send, make sure there is a special reward to persuade them to continue to open your mails to them. This will create loyalty to the brand and help them choose your brand over others.
Converse with your customers by sending surveys, asking for feedback and enquire when carts are abandoned. This can give you valuable feedback to improve your business and help your customers get an insight into the management running the brand and help in increase loyalty.
Want more such tips to improve your business?
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Give your business the marketing it deserves at Haris & Co.