Digital marketing is the modern elixir for businesses. It helps in creating a brand that will be talked about by everyone and becomes a presence in the market and the brand’s sector. Good marketing is akin to salt in a soup, soup lacks flavour without salt. We can only enjoy the taste of soup when salt is present. Great SEO companies in Kerala like Haris & Co. do just that. We help in creating a brand… Your brand.
Digital marketing can benefit you such as
· Levelling the advantage: Digital marketing is a great way to level the playing field by attracting customers through the internet. The resources that were earlier available only for large corporations are now available at a fraction of the cost.
· Reduced Costs: Traditional marketing methods are very resource-intensive and unsuitable for businesses with small capitalisation. According to Hubspot Digital Marketing receives a better cost per lead compared to other channels of marketing.
· Best customer conversion: Digital marketing offers the best rate of conversion from people clicking on the ads to people who purchase your services. Digital marketing focusses on brand, Content, and search engine optimization to achieve this unparalleled result.
· Better Revenues: Less expense on marketing and higher customer conversion results in only one thing… Yes, you guessed it! Higher profit margins and revenue. As more people are likely to buy your product, the income generated will also be much higher. According to Hubspot, large businesses earn 2.8 times the revenue and small businesses earn 3 times the revenue they would churn with traditional marketing with the use of digital marketing. In fact, the internet is a super fuel for small business.
· Interaction with Audience: Interacting with the audience will give you an idea of what your target audience wants, allowing you to customize your products or services for them. It can also allow you to give custom offers for select customers and converse with them in actual time, for the best service and resolution of queries.
· Focus on mobile devices: Most traditional ways of marketing focus on newspaper and T.V for customer acquisition. The biggest flaw with this strategy is the decreasing number of people tuning into T.V. People are occupied with mobile devices and prefer making purchasing choices on the phone. Digital Marketing leverages mobile device to grow your business.
· Builds brand reputation and trust: Once people order from your brand, which they came to know through digital marketing and understand the quality of your product, it is very easy to share the brand through social media and word of mouth. This way your customers turn brand ambassadors for the product.
· Reinforces positive action: Cleverly designed websites force customers and people arriving to your web page to take favourable action by prompting them using cues, ultimately driving these potential customers into buying your products.
I am Haris Aboobacker, your very own Social Media Strategist and Instagram expert. The above points might have gotten you to think about using the infinite ways of Digital Marketing to improve your business.
Follow me on Instagram at haris_aboobacker Kerala’s favourite digital marketer